Promotion Committee

Purpose: sells a positive image of downtown by marketing a district’s unique characteristics to residents, investors, business owners, and visitors through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers.

Proposed Work Plan

  • Training and education on topics pertinent to the committee
  • Develop marketing strategy
  • Promotions Calendar

  • Develop target markets and campaigns
  • • Hoover-Minthorn House visitors
    • Chehalem Glenn
    • Overnight visitors
    • Windrose Conference Center
    • Tilikum Center for Conferences and Retreats
    • Wineries
    • Others (locals, college students)

  • Fam tour for tourist industry workers
  • Branding strategy
  • Work with board to develop logo and branding
  • Offer branding/graphic design seminar for local businesses
  • Calendar of downtown events
  • Create/manage/assist with Farmer’s Market, Art Walk, Cinco de Mayo event, Dia de la muertos (Oct. 30), Trick or Treat Street Halloween Event, Christmas Tree lighting/Photo Santa event, Easter
  • Market to existing events
      • Camellia Festival,
      • Old Fashioned Festival (downtown promotion)
      • Library events
      • Memorial Day boat races
      • Memorial Day Wine Tastings
      • Labor Day Wine Tastings
      • Thanksgiving Wine Tastings
      • Trilogy
      • Educate Your Palate
      • Pancake Breakfast
      • Turkey Carnival
      • Pinot Camp
      • IPNC
      • Cultural Center events
      • Gallery shows
      • PCC & George Fox events
      • Food Meet

    Retail promotions

      • Valentine’s Day promotion
      • Christmas promotion
      • Cinco de Mayo promotion
      • Back to School promotion
  • Reinstitute downtown e-newsletter
  • Promotions Committee Chair: Leah Griffith (Newberg Library)