Main Street Approach

Our Approach

We use the Main Street Four-Point Approach® of the Trust for Historic Preservation as the foundation for our local initiatives to revitalize downtown Newberg.


… involves getting everyone working toward the same goal and assembling the appropriate human and financial resources to implement a Main Street revitalization program. More information on our Organizational Committee page


… sells a positive image of downtown by marketing a district’s unique characteristics to residents, investors, business owners, and visitors through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. More information on our Promotion Committee page


… helps nurture an inviting atmosphere, created through attractive window displays, parking areas, building improvements, street furniture, signs, sidewalks, street lights, and landscaping. Design activities also include instilling good maintenance practices in the commercial district, enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging appropriate new construction, developing sensitive design management systems, and long-term planning. More information on our Design Committee page.

Economic Restructuring

… involves analyzing current market forces to develop long-term solutions, such as recruiting new businesses, creatively converting unused space for new uses and sharpening the competitiveness of Main Street’s traditional merchants. More information on our Economic Restructuring Committee page,